PURCHASING AND E-COMMERCE MANAGER
Developing technologies and changing user habits are creating new trends in e-commerce. At the top of these trends, we should talk about the use of mobile devices. According to statistics, it seems that smartphone users look at their phones 200 times a day on average, but only 14 percent of companies address mobile devices. The biggest expectation of the consumers from the internet is to be able to access products as quickly and practically as possible. The means that you can use to get information about products as soon as possible is mobile devices. Consumers use mobile devices constantly especially for checking the product prices, and do most of their shopping via mobile devices. Today, therefore, the mobile devices are no longer an “option” but a “necessity”. Mobile pay applications have also started to become very popular recently. As the convenience of contactless payment is being more experienced by smartphone users, mobile payment is also becoming more and more widespread. Applications that can receive mobile payment will both increase customer loyalty and make it easier to follow the consumption habits of the target audience.
Today, therefore, the mobile devices are no longer an “option” but a “necessity”.
The Golden Rules that Should be Implemented to be Successful in E-Commerce:
Site Security: Being able to feel that an online sales platform and paying applications are secure is undoubtedly the most important criterion for consumers. Consumers never avoid shopping from a platform that they believe is safe.
Speed: Undoubtedly, one the most valuable factors today and the only factor that we can never replace is “speed”. Therefore, a slow-functioning platform, slowly loading web pages, or the orders that cannot be delivered on time reduce customer satisfaction and the company’s success rate in the virtual world.
Product Variety: In addition to ”speed”, customers’ being able to meet their needs from a single platform instead of many is another factor that increases consumer satisfaction. Therefore, the more variety of products you have, the more your sales will increase.
Advertising, Marketing and Campaigns: Imagine that you have a secure and fast online sales platform with hundreds of thousands of different products, but no one is aware of this. In order to achieve success, it is of great importance to make correct advertisements, promotions and campaigns that will move your platform to top in the virtual world.
Being Customer-Oriented: The motto ”The customer is always right” is one of the oldest and most general approaches of trade. Consumers constantly shop from platforms where they feel themselves special. The thing to remember at this point is that as soon as you lose a single customer, you definitely have another competitor who can win that customer.
