{"id":29252,"date":"2020-10-10T12:06:00","date_gmt":"2020-10-10T09:06:00","guid":{"rendered":"https:\/\/componentbyozdisan.com\/?p=29252"},"modified":"2025-07-21T16:03:08","modified_gmt":"2025-07-21T13:03:08","slug":"a-domestic-initiative-that-allows-shopping-via-whatsapp","status":"publish","type":"post","link":"https:\/\/componentbyozdisan.com\/en\/a-domestic-initiative-that-allows-shopping-via-whatsapp\/","title":{"rendered":"A Domestic Initiative that Allows Shopping Via WhatsApp"},"content":{"rendered":"
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ZZG Tech, a Turkish start-up founded with domestic capital, has developed an artificial intelligence software called LiLa Assist. LiLa Assist is the first software program in the world that gives the opportunity to shop from WhatsApp. Developed by engineers specialized in natural language processing (NLP) as the result of a 3-year R&D process, the software \u201ctalks to\u201d customers via WhatsApp, takes their orders, prepares the product, collects the payment and ensures that the product is sent to the specified location. We talked with Omer Balkaya, Co-Founder of ZZG Tech, about the company\u2019s activities and the advantages that LiLa Assist offers to the online world.<\/p>\n\n\n\n

Can you tell us about the products and services you offer as a company?<\/strong><\/strong><\/h4>\n\n\n\n

The foundation of ZZG Tech dates back to 2017, when the paradigm shift brought by instant messaging platforms to the digital world became apparent. Unlike the sharing phenomenon that comes with social networks today, instant messaging, which deals with what is happening at this moment instead of the past, has now become the new backbone of digital communication. ZZG Tech set out with the vision of creating solutions for businesses that recognize the power of this new medium. As ZZG Tech, we create and manage new channels based on the most popular instant messaging platforms such as WhatsApp Business API, Facebook Messenger, which allows businesses to communicate with their customers in real time. With our next-generation C-commerce connection platform called Lila, we offer a range of products and services designed for chat commerce. Our solution Lila Connect is a middleware application developed for connection to instant messaging and other communication platforms. Lila Omni-Chat, on the other hand, is an application developed for customer services that allows customer messages from many communication channels to be combined and managed from a single interface. It allows processing and saving messages from communication platforms, and storing to the agent interfaces or database. Our Lila Bot application serves as an artificial intelligence-supported virtual assistant (ChatBot) service that can conduct conversations without a customer representative through the communication channels that are connected. The name of our application that allows to integrate into pay systems for sales made via ChatBot or C-commerce on the Lila platform is \u201cLila Payment Gateway\u201d. Lila C-Commerce, on the other hand, is a module integrated into the Lila platform, which we can call Lila social commerce, developed for the purpose of making sales transactions via the message platform with the support of a customer representative or virtual assistant.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

\u201cA first time in the world, shopping on WhatsApp
has now become possible with Lila Assist.\u201d<\/em><\/strong><\/p>\n\n\n\n

What are the advantages of these for organizations\/individuals?<\/strong><\/strong><\/h4>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

We see a paradigm shift in the field of customer interaction in e-commerce, and we actually envision a world in which consumers communicate directly with trusted brands. This new field, referred to as C-commerce (conversational commerce) or social commerce, is the future of customer brand communication. ZZG Tech makes this communication not only possible but also manageable. Our experience on messaging platforms, especially Facebook Messenger and WhatsApp, has taught us a lot about how to integrate these powerful channels, as well as how to use them without violating policies and rules. Also, our know-how in image processing and natural language processing that we have gained during product development R&D processes, our MasterPass server-to-server integration experience on the payment side, and our mastery of all components, including infrastructure and operations in the e-commerce field, differentiate us in the industry. Now we have started to share this experience first with the leading companies of our country, and then with the world. We integrate different features of the Lila platform according to the scale of the companies we support. ZZG Tech offers Lila omni-chat, a product that provides a customer representative interface that can be integrated with WhatsApp and Facebook Messenger for medium-sized companies. This interface, which is intended for social commerce, has multi-channel merging and basket creation features. For businesses with high traffic volumes, we recommend Lila Connect and Lila Assist, which offer a scaling infrastructure against instant traffic rushes on WhatsApp.<\/p>\n\n\n\n

Could you share your predictions about the future of your industry, also considering the impact of the pandemic period on your sector?<\/strong><\/strong><\/h4>\n\n\n\n

As you know, the pandemic has had different impacts on many sectors. In general, it is possible to observe that it strengthens digital media. The increasing demand of consumers for a 24\/7 digital experience has also led to the rise of messaging applications such as the most widely used Facebook Messenger, WhatsApp and WeChat. It will be a strategically important step for brands to position themselves in such messaging programs, especially during difficult processes such as a pandemic.<\/p>\n\n\n\n

Can you please assess the future of technologies such as artificial intelligence and chatbot? Will the need for human decrease?<\/strong><\/strong><\/h4>\n\n\n
\n
\"WhatsApp<\/figure>\n<\/div>\n\n\n

Today, consumers are demanding 24-hour services for assistance in various areas such as banking, finance and healthcare. Companies are trying to quickly develop Chatbots and virtual assistants to answer questions that customers may have at any time of the day. Since chatbots reduce the costs of organizations, there will be a significant growth in this area in the near future. The chatbot market size is projected to grow from $2.6 billion in 2019 to $9.4 billion by 2024, with an annual compound growth rate (CAGR) of 29.7%. The chatbot market is growing in Asia Pacific with a CAGR of 9%, followed by North America with 31.2% and Europe with 30.4%. I can easily say that chatbots in the specific customer service segment are expected to be the fastest growing market segment between 2019-2026 with a CAGR of 31.6%. It is very difficult for customer representatives to respond to thousands of messages at the same time in today’s digital world. In this fast-living and fast-consuming social order, customers want their demands to be met very quickly. Thanks to chatbots, it now becomes possible to respond to thousands of messages at the same time.<\/p>\n\n\n\n

\u201cThe chatbot market size is projected to grow from $2.6 billion in 2019 to $9.4 billion by 2024, with an annual compound growth rate (CAGR) of 29.7%.\u201d<\/em><\/strong><\/em><\/strong><\/p>\n\n\n\n

Can you tell us about LiLa Assist? How does the system work?<\/strong><\/strong><\/h4>\n\n\n\n

Before I tell about Lila Assist, I would like to express what mission it came up with. We can explain this with an analogy like… You can compare the potential of messaging platforms to an enormous dam lake; if you open the dam hatches in an instant, you get exposed to a massive flood. Regardless of the number of your customer representatives, it is very difficult to respond to all requests received from WhatsApp on time. It may be necessary to meet with thousands of customers concurrently. Using the very powerful instant messaging platforms only with real customer representatives is almost impossible, especially for large-scale online businesses. That\u2019s why virtual assistants and rule-based automated response systems come into play here. Lila Assist is a virtual assistant\/chatbot that allows you to meet customer requests from instant messaging platforms before a real customer representative. It was developed by our engineers who are experts in the field of natural language processing (NLP) as the result of a 3-year R&D process. A first time in the world, shopping on WhatsApp has now become possible with Lila Assist. In summary, LiLa Assist, together with its connected components, enables development of programmable and trainable virtual assistants that can automate shopping or support services in an instant messaging environment. We are proud as a Turkish company, as we have developed this software with 100% domestic capital. Facebook has published this software of ours as a success story. Thanks to LiLa Assist, you can access the products you have queried via WhatsApp by text or photo. Even if the product itself is not in the system, LiLa Assist can bring similar results as a \u201ccontent search engine\u201d. With this feature, we can increase the shopping rates of your visitors from 2 percent to 14 percent. The software also receives orders via WhatsApp, prepares the product, collects the payment and ensures that the product is sent to the specified location. As you may know, registration on websites is considered one of the most important barriers between websites and users. Thanks to Lila Assist’s WhatsApp login feature, users can log in easily and quickly on platforms. With automatic registration feature, the users should only send a WhatsApp message. Thus, they no longer have to fill out registration forms. LiLa Assist turns the recording process into a dialog flow.<\/p>\n\n\n

\n
\"WhatsApp<\/figure>\n<\/div>\n\n\n

Would you share your company’s goals?<\/strong><\/strong><\/h4>\n\n\n\n

2020 is a very productive year in terms of the fact that many of our products are starting to become widespread in the market. The annual growth target we set was 40% and we have already reached this rate now. We anticipate that we will reach 300% growth by the end of the year, with high momentum in digital transformation. We are in the process of adding 7 large-scale brands to our portfolio domestically, as well as 3 countries from the MENA region. Also, our WhatsApp C-commerce module, suitable for small and medium-sized enterprises, gained a huge attention. We aim to launch this product in 500 enterprises by the end of 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"

ZZG Tech, a Turkish start-up founded with domestic capital, has developed an artificial intelligence software called LiLa Assist. LiLa Assist is the first software program in the world that gives the opportunity to shop from WhatsApp. Developed by engineers specialized in natural language processing (NLP) as the result of a 3-year R&D process, the software […]<\/p>\n","protected":false},"author":1,"featured_media":15052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410,1725],"tags":[2412,2196],"class_list":["post-29252","post","type-post","status-publish","format-standard","has-post-thumbnail","category-14-issue","category-interviews","tag-14-issues","tag-interviews"],"yoast_head":"\nA Domestic Initiative that Allows Shopping Via WhatsApp - Component By \u00d6zdisan<\/title>\n<meta name=\"description\" content=\"WhatsApp, takes their orders, prepares the product, collects the payment and ensures that the product is sent to the specified location.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/componentbyozdisan.com\/en\/a-domestic-initiative-that-allows-shopping-via-whatsapp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Domestic Initiative that Allows Shopping Via WhatsApp - Component By \u00d6zdisan\" \/>\n<meta property=\"og:description\" content=\"WhatsApp, takes their orders, prepares the product, collects the payment and ensures that the product is sent to the specified location.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/componentbyozdisan.com\/en\/a-domestic-initiative-that-allows-shopping-via-whatsapp\/\" \/>\n<meta property=\"og:site_name\" content=\"Component By \u00d6zdisan\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-10T09:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T13:03:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/componentbyozdisan.com\/wp-content\/uploads\/2020\/10\/whatsapptan-alisveris.png\" \/>\n\t<meta property=\"og:image:width\" content=\"323\" \/>\n\t<meta property=\"og:image:height\" content=\"323\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yonetici\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yonetici\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/componentbyozdisan.com\\\/en\\\/a-domestic-initiative-that-allows-shopping-via-whatsapp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/componentbyozdisan.com\\\/en\\\/a-domestic-initiative-that-allows-shopping-via-whatsapp\\\/\"},\"author\":{\"name\":\"Yonetici\",\"@id\":\"https:\\\/\\\/componentbyozdisan.com\\\/en\\\/#\\\/schema\\\/person\\\/b8881d213a434962c5d126ce57930fd3\"},\"headline\":\"A Domestic Initiative that Allows Shopping Via WhatsApp\",\"datePublished\":\"2020-10-10T09:06:00+00:00\",\"dateModified\":\"2025-07-21T13:03:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/componentbyozdisan.com\\\/en\\\/a-domestic-initiative-that-allows-shopping-via-whatsapp\\\/\"},\"wordCount\":1526,\"publisher\":{\"@id\":\"https:\\\/\\\/componentbyozdisan.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/componentbyozdisan.com\\\/en\\\/a-domestic-initiative-that-allows-shopping-via-whatsapp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/componentbyozdisan.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/whatsapptan-alisveris.png\",\"keywords\":[\"14. 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