
BAIRONG XU
Bairong Xu, the successful general manager of Proxima, is known for his deep knowledge and leadership abilities in the industry. Xu, graduated the universities of Guangdong and East Anglia, has made significant contributions to Proxima’s global success since he joined the company. In this interview, we will focus on Xu’s roles at Proxima as well as the company’s strategies and future vision.
Can you please introduce yourself?
Hi, I’m Bairong Xu. I was born in 1982. I’m the General Manager of Proxima, the Chinese branch of Özdisan Electronic.
How about your educational background?
I studied bachelor’s degree in International Economics and Commerce at Guangdong University of Finance and Economics. After that I completed my Master’s degree in
International Business Economics at the University of East Anglia in England.

Can you tell us about your experience and your story of joining Proxima?
I started my career in 2007 within SEG Group. SEG Group, backed by state investments, owns 40% of ST’s factory in China. During my role there, I have made many Turkish friends. One of these was Tamer Kaplan. With him, I met with Proxima. During my term at SEG Group, I have gained extensive
experience in the fields of customs declarations, import and export processes, tax incentives in China, and potential suppliers research. Thanks to this experience, Proxima, where I currently work, opened its doors to me.
We only supply from large-scale suppliers and manage our processes in cooperation with Whitehorse Laboratories to test the authenticity of products.
Can you tell us about your role at Proxima and the advantages that Proxima offers?
The Proxima office is located at North Huaqiang component trade center, one of the most popular
component centers worldwide. We have a network where we can easily access hundreds of thousands of components and closely follow the current component trends and competitive prices in the world.
Proxima owns a 300m2 warehouse in Hong Kong. Hong Kong applies tax exemption for import and export processes. We are also able to ship from Hong Kong to anywhere in the world easily. Our visitors can visit us whenever they want and get information about our business processes.

This is my 6th year at Proxima. As a purchasing unit, our priority is always quality. We purchase from companies that meet our company’s criteria. We examine all of our suppliers in detail before establishing any business cooperation with them. We only supply from large-scale suppliers and manage our processes in cooperation with accredited laboratories to test the authenticity of products.
In November, we made a visit to İstanbul as tha Proxima team. It was flatterring to see our teams working in harmony to achieve our goals.
As the Proxima team, we had the chance to visit Özdisan during
our business trip to İstanbul in November.
Can you share your ideas about the current condition of the markets, as well as the future?
Although we observed a recession in the markets as a result of economic developments in 2023, we believe that growth will increase with the development of new technologies such as artificial intelligence, cloud computing and 5G communication. The increasing popularity of ChatGPT and its use in various fields, the innovations introduced by NVIDIA’s chip unit, and the high-tech products backed by companies such as BYD and Tesla are increasing the growth potential of the market.
And, what are your final messages for our readers?
We highly appreciate the stable growth strategy determined by our boss, Mustafa Yurttaş. As an old
Chinese proverb says: ‘The wood you stored in good weather warms you up on rainy days.’ I strongly believe that we will overcome any kinds of challenges with this solid and stable strategy. I am very proud to be a part of Özdisan and DMY Group.